Harry Potter Business Magic
“Harry Potter typifies today's amusement economic system. There’s no business without show biz… It seems to me that today’s marketers have much to learn in general and Harry Potter particularly shows this.
The mysteries of Harry Potter's success are hence fourfold: Narrative, ambiguity, enigma and amusement. If you want to make a name for your brand, this is the name of the game.”
“Harry Potter typifies today's amusement economic system. There’s no business without show biz… It seems to me that today’s marketers have much to learn in general and Harry Potter particularly shows this.
The mysteries of Harry Potter's success are hence fourfold: Narrative, ambiguity, enigma and amusement. If you want to make a name for your brand, this is the name of the game.”
“Harry Potter typifies today's amusement economic system. There’s no business without show biz… It seems to me that today’s marketers have much to learn in general and Harry Potter particularly shows this.
The mysteries of Harry Potter's success are hence fourfold: Narrative, ambiguity, enigma and amusement. If you want to make a name for your brand, this is the name of the game.”
This is an electronic-only zip file, nothing is mailed to customer’s postal address. This includes a Free, 5-Minute Video on Harry Potter Business Magic and its dramatic marketing in business, Zip File (98.7 MB) Includes .AVI, .FLV, .MP3 and a PDF Transcript File.